Legal Pitfalls of Joint Marketing Agreements Among Competitors
Published on November 15, 2025
Competitor Coordination Risks Hidden in “Joint Marketing” Labels When competitors contemplate a joint marketing agreement, they often assume that promotional activity is “safe” because the collaboration focuses on brand awareness rather than prices or output. That assumption is dangerously incomplete. Under Section 1 of the Sherman Act and Section 5 of the FTC Act, even













