Legal Ramifications of “Brandjacking” and the Need for Trademark Enforcement
Published on September 27, 2025
Understanding Brandjacking in the Digital Marketplace Brandjacking describes the unauthorized use of a brand’s identifiers by third parties to divert traffic, impersonate the brand, or extract value from brand goodwill. In practice, this may include copycat domains, look-alike social handles, deceptive pay-per-click campaigns, and manipulative search tactics that trade on the equity of a trademark.














